Marketing Campaign Specialist

Competitive Salary
Contract Type: Permanent – Full Time
Location: Harrow

Work Pattern: Hybrid
Language Skills: English
Estimated Start Date: April/May 2026
Reporting To: Head of Marketing Communications and Demand Generation

About Us:

Electro Rent is a global leader in test and technology solutions that help organisations accelerate innovation and optimise investments. Electro Rent's single-source solution — including rental, financial solutions, sale of new and used equipment, and asset optimisation — supports leading innovators across many key sectors, including aerospace and defence, automotive, communications, energy, semiconductor, and general electronics. Founded in 1965, Electro Rent operates globally to deliver unmatched technical and commercial flexibility.

About the Role:

This is an exciting opportunity to join a global high-tech B2B electronics company, supporting demand generation across European markets. As a Marketing Campaign Specialist, you will be responsible for delivering integrated, multi-channel campaigns that drive engagement, generate leads, and contribute to pipeline growth. You will work closely with sales and product teams to align marketing activity with commercial objectives, while taking ownership of European events from planning through to execution and follow-up. The role also involves managing external partners, developing impactful marketing collateral, and using data and insights to continuously optimise campaign performance.

About You

You are a proactive and hands-on B2B marketer with experience executing campaigns across multiple channels, including email, social media, paid media, and web. Comfortable working in a fast-paced environment, you are highly organised, detail-oriented, and capable of managing multiple projects simultaneously. You bring strong collaboration skills, enabling you to work effectively with sales teams, product specialists, and external agencies. With experience in CRM and marketing automation platforms, you are confident using data to inform decisions, improve lead quality, and enhance overall campaign effectiveness.

Why Join Us?

At our core, we value the expertise, experience, and passion you bring—and in return, we ensure you are recognised, appreciated, and well-rewarded:

• Competitive salary and great benefits

• Career development within a growing EMEA sales organisation
• Private Medical Healthcare
• Employee Assistance Programme
• Cycle to Work Scheme
• Great company culture focused on accountability, innovation, and customer success

• Proven experience in a B2B marketing role, preferably within technology or engineering sectors.
• Experience executing marketing campaigns across multiple channels.
• Familiarity with CRM systems such as Salesforce.
• Experience with marketing automation platforms (Pardot, Marketo, HubSpot, or similar).
• Ability to analyse campaign performance and derive actionable insights.
• Experience managing events or marketing programmes is highly desirable.
• Familiarity with CMS platforms (e.g., WordPress, Kentico).
• Proactive and able to manage multiple projects simultaneously.
• Strong communication skills with the ability to collaborate across teams.
• High-energy self-starter with the initiative and ability to manage own workload.
• Hands-on and detail-oriented with a focus on execution.
• Comfortable working in a fast-paced environment.
• Willingness to travel across Europe for events.

Electro Rent is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, colour, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

All offers of employment are subject to receipt of references that prove satisfactory to Electro Rent UK Ltd

For GDPR please visit

 https://www.electrorent.com/uk/gdpr

• Execute integrated, multi-channel marketing campaigns across email, social media, paid media, and web to drive engagement and lead generation.
• Support demand generation initiatives by delivering campaigns that contribute to pipeline growth and measurable business outcomes.
• Collaborate closely with sales teams to support outbound activity, improve lead flow, and ensure accurate CRM data to enhance pipeline visibility.
• Own and deliver European marketing events (trade shows, webinars, seminars), managing end-to-end execution including planning, logistics, promotion, and post-event follow-up.
• Partner with OEMs and product teams to identify and activate co-marketing opportunities that drive audience engagement and lead generation.
• Develop and maintain marketing collateral (e.g. brochures, presentations, product sheets), briefing external designers and ensuring alignment with brand guidelines.
• Manage relationships with external agencies (PR, media, design), ensuring delivery against objectives, timelines, and budgets.
• Monitor and analyse campaign performance using defined KPIs, providing insights and recommendations to optimise future activity.